Thats right, look into my eyes. I am very warm and fluffy, hear my calming purr. You are becoming calm and relaxed. Love the kitty, pet the kitty. You want to release Fella because I am cute, fluffy, and I command it.
With the free fella campaign, I went through to find a cute picture and one of the Fuzzmuffin just jumped out. He always did like to look right at the camera.